Social Media has become the only space where customers can engage with you and each other in the same digital space. This confluence of 1:1 and 1: many, across diverse social networks, makes things complicated, but finding the right technology and strategy to support your social program shouldn’t be.
As we approach 2020, there are still some businesses that don’t really understand the power of Smart Social, so we’ve come up with a checklist that reflects the capabilities leading brands have used to evaluate social technologies. What you won’t see? Complexity. The right social plan for your business should strike a balance between the features you need with ease of implementation. At the end of the day, social media should help you connect with customers, drive exceptional experiences for them, and be measurable so you can track your success.
Every business can benefit from being seen on social media. Platforms like Facebook and LinkedIn offer more personal communication, while others, such as Twitter, offer the possibility of starting a conversation with prospects who may benefit your business in some way.
The social platforms you use should be determined by your ideal customer profile. Who are they? Where are you most likely to find them? Where do they shop? What do they drive? What do they enjoy in their downtime? These may seem like arbitrary questions, but if you think about it, where you find your customers online is critical to starting a conversation and engaging with them.
Social media, like every aspect of your business, should be an integral part of your overall marketing strategy. We encourage everyone we work with to get clear on that before beginning any new social media campaign. If you have questions and want to do a deeper dive into your business and marketing strategy, consider signing up for one of our Marketing Detox Sessions. We’ll help identify your strengths and weaknesses, and offer suggestions about how to move forward and create more successful lead generation strategies.
When it comes to monetizing social media, there are no magic bullets. But the fact is, a consistently updated, content-rich social media presence is now a baseline requirement for virtually all businesses. If you don’t have a robust social media presence, you’re simply not doing what’s necessary to build your brand.
Reinvent Strategies will work with you to create a social media plan that combines organic content with pay-per-click advertising as needed. We can help you keep your existing customers engaged and introduce you to thousands of potential new customers, all while strengthening your messaging and building your brand equity.