What is Pay-Per-Click advertising and why should you consider it?
Pay-Per-Click (PPC) advertising is the process of paying an online publisher (Google, Facebook, Linkedin, Twitter, Pinterest, etc.) to display ads based on custom criteria. If you are the highest bidder for a particular keyword or phrase, your advertisement will appear at or near the top of the search engine results page when a user enters that search term.
PPC advertising is a useful tool to augment your organic Search Engine Optimization results. It’s also the quickest path to Page 1 of the search engines and can be well worth the investment.
If your ad is written correctly and targets who you are trying to attract, you increase the likelihood of getting a click-through to your landing page.
It’s important to understand that your advertising budget (how much you spend for each click you generate) is up to you, so you’ll only spend what your business can afford as you build your search traffic and monitor your conversion rates.
If you are in a highly competitive field, there may be over a million people every second searching the same term you think describes you: For example, “Lawyer, NYC.” If you expect your business listing to land on the first page of any search engine using such a generic term, then you need to rethink your approach.
Researching your niche and finding your most powerful targeted keywords is an essential part of an effective SEO strategy. And that’s where we come in.
While there may be over 6 million searches for “Lawyer NYC” during a specific time period, there may be only 3,000 searches for “White Collar Defense Attorneys NYC.” You can see the difference, and the need for a custom approach to your keywords.
Reinvent Strategies will help you customize your keywords and spend your PPC dollars effectively. And we’ll make sure that when potential customers land on your page, you’re displaying the right messaging and aesthetics to win their business.